Pick one business to work on.
Never stop working on it.
Everything about the business can (and will) change, including:
- the idea,
- the business model,
- the market,
- the people,
- the name itself.
No matter what changes, the business will never cease to exist.
Why? Because a business is not a brand, company, or website or app. A business is an idea in your head.
Even if you lost everything, and it all went to ZERO. You’d still be thinking about business and therefore you’d still be in business.
When the idea leaves your head, that’s when the business is over. That’s when it has failed.
“Business isn’t about money to me, David. If tomorrow my company goes under I will just start another paper company. And then another and another and another. I have no shortage of company names.”
– Michael Scott