[Case Study] Daily Mail’s gaining backlinks by adding citations strategy

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Some amongst you may have noticed that when you copy-and-paste quotes from certain news websites, a citation and link back to the source site will appear along with the copied text when you click Paste.

Here’s how a typical block of text copied from Daily Mail Online looks when you paste it into a Word document:

The supermodel, sizzled as she went topless alongside the 35-year-old rapper in a teaser snap shared via her Instagram page.

Read more: http://www.dailymail.co.uk/tvshowbiz/article-5526589/Naomi-Campbell-47-shows-age-defying-physique.html#ixzz5ANdvIONf
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Let’s say a content executive quoting the Mail’s copy leaves this citation in-place. That’s useful for the Mail, as it provides one or more backlinks, and possibly some web traffic too.

Even if the content executive does not include the citation as above, they may nonetheless take it as a reminder to provide a credit in their own preferred format, which could bring equal or perhaps even greater benefit from an SEO/inbound marketing perspective. Some content marketers do this anyway; others need a nudge.