[Case Study] Listerine’s Medical Condition invented – growth hacking strategy

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One of the best growth hacking strategy.

One of the most famous examples of a “solution looking for a problem,” was Listerine. Although people have always had elixirs to sweeten their breath, the company made up a medical condition — and then saw its profits go through the roof.

Medical Condition invented – growth hacking strategy

They came up with something called as ‘bad breath’medical condition. which does not even exist.

As a result, people began to believe that they had a condition which could be treated with antiseptic, not just an embarrassing flaw that had to be covered up.