Engineering as Marketing – The Ultimate Growth Hack

Published

Engineering as marketing is a practice of using engineering resources to create tools complementary to the core product, targetting potential users. Mostly, the tools serve a single-purpose and are free to use.

The tools can be:

  • calculators
  • widgets
  • checkers
  • micro-sites
  • mini-courses
  • checklists, etc.

More detail on this