Good habits are protein


“It is not the strength, but the duration of great sentiments that makes great men.”

Fireworks are a display of strength that comes fast, and goes fast. But real change needs things that can last a long time.

Fireworks are like sugar: quick hit, quick fade. Very addictive, in life and marketing. The personal promise. The brand stunt. The new year’s resolution. The ‘pledge to support’.

We need more protein habits. Stuff that is not as sexy, but lasts longer. The everyday acts that make up a culture. How we choose to spend our mornings. The small habits that compound over time.

Less sugary promises.

More protein-heavy actions.