This is my favorite part of Jeff Bezos’ goodbye letter to Amazon:
How did that happen? Invention. Invention is the root of our success.
We’ve done crazy things together, and then made them normal. We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more.
If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive.
“Invention” is also my favorite part about being an entrepreneur and starting businesses.
When you think of an “inventor”, you might think of someone who creates gizmos, or electric cars, or the light bulb.
Here’s Wikipedia’s definition:
invention – noun – a unique or novel device, method, composition or process.
I’m also an inventor. I invent features, processes, strategies, new business models, and new ideas.
One of Amazon’s mentioned inventions was “1-click check out”. That doesn’t sound like an invention!
But that doesn’t matter. All that matters is that it was a new idea.
All that matters is they came up with the idea, experimented and executed, and eventually had success.
They probably had thousands of ideas that didn’t work out. That’s all part of being an inventor.