Linkedin ‘Industry’ Bullshit

Published

Here’s a trend I’m seeing on Linkedin recently. This kind of “influencer” guys posting post storms that get thousands of reactions and shares…

Part of me feels jealous. I spend a lot of time on Linkedin and try to share valuable things, but I don’t have results like that.

I see some girl sharing a bit of cringey, surface-level advice on personal productivity and getting massively rewarded on the platform…

“Here are 10 things I learned in my 20s…”

And that hurts a bit. At some level, I want those results, too. I want the fame and the glory and the thousands of Likes.

But I also can’t see myself sharing this “mainstream” advice which I can only describe with the word “basic”.

It’s just kind of sad that Linkedin is becoming like this, or at least that kind of thing is entering into my circle every time I go on the platform.

I unfollowed a bunch of people recently just because I don’t really want to see this thing. There is some envy at play here, but also, this “content” is not of value to me at all. In fact, it’s probably a detriment to my own success.

But there’s always a balance. To avoid the bullshit, I’ll probably also miss a lot of valuable things…

I just hate to see it because it’s so clearly a “tactic”. The content is posted to be optimized for likes and shares, but it’s not really optimized to provide value.

That’s the bigger problem with social media. Those people are rewarded for what they say not what they do.

It’s annoying to see these influencer guys gain 20k,100k & 500k connections from these “tactics”.

But at the end of the day, connections != impact.

Looking good on social media is one of the ultimate traps.

This is the same on Twitter, Instagram, Facebook, etc.

I love this tweet (related to Twitter):

I’m just rambling at this point but felt it was important to get some of my thoughts down…