Membership program should be as a form of gamification.
Also called a loyalty program, a membership program combines competitiveness and rewards. As consumers move up the membership levels, they gain access to more rewards, which enhances their relationship with your business.
You could create three membership levels for your business:
- Bronze: Customers at the bronze level receive free discounts on your digital products every quarter.
- Silver: Those who reach the silver level get a special downloadable asset twice a year in addition to the discounts.
- Gold: At the top level, consumers receive bronze and silver rewards as well as a free 15-minute phone consultation every year.