The first-to-mind solution wins in market


Companies who form strong user habits enjoy several benefits to their bottom line. These companies attach their product to “internal triggers.” As a result, users show up without any external prompting.

Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions:

  • A habit is at work when users feel a tad bored and instantly open Twitter.
  • They feel a pang of loneliness and before rational thought occurs, they are scrolling through their Instagram reels.
  • A question comes to mind and before searching their brains, they query Google.

The first-to-mind solution wins.